How Microsoft launched on X
688K views, ranked 991 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:55
Today we’re bringing skills to Copilot for Excel, giving teams a new way to scale their expertise across every workbook.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 0.9x | 416 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.5x | 446 |
| Every launch all of them, for scale | 1981 | 688K | 1.0x | 991 |
What this launch shows
The post went out from an account with 9.6M followers and was seen by fewer people than follow the account. Accounts of that size usually reach 2.4 times their following.
This one did not get far past the people who already followed it. It ranks 446 of 611 launches from accounts that size. Against every launch in the directory it sits at 1 times the median of 688K views.
Replies led. 284 of them, 4.1 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 817, reposts at 310.
The post opens with “Today we’re bringing skills to Copilot for Excel, giving teams a new way to scale their expertise across…”, a first-person opening that the founder-account launches in the directory use most.
It carries a 55-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 21 words, shorter than a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read why posts from large accounts under-reach: a post seen by fewer people than follow the account was held back by the ranking model.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Microsoft launch?
Microsoft posted the launch on X on 25 June 2026.
How many views did the Microsoft launch post get?
687,940 views at the last read, ranked 991 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the Microsoft launch?
@satyanadella, which has 9.6M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.