How HeyGen launched HeyGen Voice on X
872K views, ranked 854 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
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HeyGen is now #1 in voice. Our new voice model, HeyGen Voice, just topped the Artificial Analysis TTS leaderboard, beating every major model in blind tests. Live on HeyGen + API. API users get 50% off through 10/31. $15/million characters instead of $30, applied automatically.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 1.1x | 361 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.6x | 389 |
| Every launch all of them, for scale | 1981 | 688K | 1.3x | 854 |
What this launch shows
HeyGen posted this from an account with 115K followers and reached 7.6 times that many people. The usual multiple for over 100K followers is 2.4.
This one did 3.1 times that. It ranks 389 of 611 launches from accounts that size. Against every launch in the directory it sits at 1.3 times the median of 688K views.
Replies led. 647 of them, 7.4 per 10,000 views against a median of 2.3. The post started a conversation, and the ranking model pays for conversation with reach in the hours after.
Bookmarks came in at 1K, reposts at 450. One bookmark for every 0.9 likes is a high ratio and usually means a product people intend to try.
The post opens with “HeyGen is now #1 in voice”. It carries a 5-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 46 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Creative AI is on that vertical's directory page.
Questions about this launch
When did HeyGen launch HeyGen Voice?
HeyGen posted the launch on X on 9 October 2026.
How many views did the HeyGen Voice launch post get?
871,707 views at the last read, ranked 854 of the 1981 AI launches Doomers tracks, 8 times the account's following.
Who posted the HeyGen Voice launch?
@HeyGen, which has 115K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.