How OpenAI launched on X
1.7M views, ranked 536 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
1:19
Deep research in ChatGPT is now powered by GPT-5.2. Rolling out starting today with more improvements.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 2.1x | 234 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.2x | 277 |
| Every launch all of them, for scale | 1981 | 688K | 2.4x | 536 |
What this launch shows
OpenAI posted this from an account with 5.4M followers and reached about 31% of them. The median for over 100K followers is 2.4 times, so this one stayed closer to home than most.
It ranks 277 of 611 launches from accounts that size. Against every launch in the directory it sits at 2.4 times the median of 688K views.
Replies led. 607 of them, 3.6 per 10,000 views against a median of 2.3. The post started a conversation, and the ranking model pays for conversation with reach in the hours after.
Bookmarks came in at 913, reposts at 545. One bookmark for every 5.7 likes is a low ratio for a launch, and reads as entertainment more than intent.
The first line is “Deep research in ChatGPT is now powered by GPT-5.2”. It carries a 1:19 video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 17 words, shorter than a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read why posts from large accounts under-reach: a post seen by fewer people than follow the account was held back by the ranking model.
What viral AI launches share is the guide for it: model launches are the largest category in the directory and travel on the demo. Every launch we track in Frontier Lab is on that vertical's directory page.
Questions about this launch
When did OpenAI launch?
OpenAI posted the launch on X on 10 February 2026.
How many views did the OpenAI launch post get?
1,677,492 views at the last read, ranked 536 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the OpenAI launch?
@OpenAI, which has 5.4M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.