How Meta launched on X
630K views, ranked 1119 of the 2314 launches we track. Reach and saves both sit close to where the rest of this list sits.
1:08
It's been just over a year since we started Meta Superintelligence Labs. Muse Spark was our first family of models, and now Muse Wonder is a much larger and more advanced class of models that brings us to the frontier. We're releasing two models today. Muse Wonder for fast
In the Doomers Launch Index
A Launch Score of 32 for October 2026, ahead of 16% of that month’s launches past 100K views. See the October 2026 index and how the score works.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Frontier labs launches from accounts over 100K followers | 186 | 2.2M | 0.3x | 147 |
| Product news the same kind of announcement | 865 | 742K | 0.8x | 473 |
| over 100K followers accounts of a similar size | 678 | 1.2M | 0.5x | 483 |
| Every launch all of them, for scale | 2314 | 603K | 1.0x | 1119 |
What this launch shows
Meta posted this from an account with 2.5M followers and reached about 25.1% of them. For over 100K followers the usual multiple is 2.2, so the ranking model showed this to fewer strangers than it shows most launches.
It ranks 483 of 678 launches from accounts that size. Against every launch in the directory it sits at 1 times the median of 603K views.
Likes led, 4K at 61.9 per 10,000 views against a median of 28, with the heavier signals closer to usual: 390 bookmarks, 255 replies, 59 quotes. A like is a reaction.
The post was enjoyed more than it was kept. One bookmark for every 10 likes is a low ratio for a launch, and reads as entertainment more than intent.
It starts “It's been just over a year since we started Meta Superintelligence Labs”. It carries a 1:08 video against a directory median of 66 seconds. Videos between 30 and 90 seconds have a median of 537K views in the directory.
The copy runs 50 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Monday. Launches posted on a Monday have a median of 567K views in the directory, and Friday is the strongest day at 647K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read why posts from large accounts under-reach: a post seen by fewer people than follow the account was held back by the ranking model.
What viral AI launches share is the guide for it: model launches are the largest category in the directory and travel on the demo. Every launch we track in Frontier Lab is on that vertical's directory page.
Questions about this launch
When did Meta launch?
Meta posted the launch on X on 12 October 2026.
How many views did the Meta launch post get?
630,440 views at the last read, ranked 1119 of the 2314 AI launches Doomers tracks, 0 times the account's following.
Who posted the Meta launch?
@finkd, which had 2,514,455 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.