How AI at Meta launched Muse on X
592K views, ranked 1079 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
2:37
Introducing Muse, a personal agent that gets things done for you, powered by Muse Spark 1.3. Get an inside look at how we built Muse and what it can do for you:
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.9x | 518 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.4x | 478 |
| Every launch all of them, for scale | 1981 | 688K | 0.9x | 1079 |
What this launch shows
AI at Meta posted this from an account with 861K followers and reached about 68.8% of them. Accounts of that size usually reach 2.4 times their following.
This one did not get far past the people who already followed it. It ranks 478 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1079 of 1981.
Reposts led, 337 at 5.7 per 10,000 views against a median of 2.5.
A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 1K. Replies: 239.
The post opens with “Introducing Muse, a personal agent that gets things done for you, powered by Muse Spark 1.3”, the same first word as 25% of launches in the directory.
It carries a 2:37 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 35 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read why posts from large accounts under-reach: a post seen by fewer people than follow the account was held back by the ranking model.
What viral AI launches share is the guide for it: model launches are the largest category in the directory and travel on the demo. This launch sits in the Frontier Lab and Consumer AI directories.
Questions about this launch
When did AI at Meta launch Muse?
AI at Meta posted the launch on X on 8 September 2026.
How many views did the Muse launch post get?
592,407 views at the last read, ranked 1079 of the 1981 AI launches Doomers tracks, 1 times the account's following.
Who posted the Muse launch?
@AIatMeta, which has 861K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.