How Anthropic launched Claude Science on X

What this launch shows

The post went out from an account with 1.9M followers. It was seen 5.3 times over. For over 100K followers the median reach is 2.4 times the following.

This launch beat that by 2.2 times. It ranks 77 of 611 launches from accounts that size. Against every launch in the directory it sits at 14.3 times the median of 688K views.

Reposts led, 3K at 3.5 per 10,000 views against a median of 2.5.

A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 15K. Replies: 1K.

It starts “Introducing Claude Science, a new app designed with every stage of research in mind”, the same first word as 25% of launches in the directory. It carries a 1:26 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.

The copy runs 37 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.

It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

The waitlist launch guide covers this: the call to action was a queue, and the four days after decide what the queue is worth. For the next one, read what viral AI launches share: model launches are the largest category in the directory and travel on the demo.

X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Frontier Lab is on that vertical's directory page.