How xAI launched Speech-to-text on X
2.6M views, ranked 346 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:07
Speech-to-text is now live in Grok Build. Use /voice or ctrl + space to dictate prompts straight to your coding agents. Powered by Grok Voice.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 3.7x | 162 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.9x | 206 |
| Every launch all of them, for scale | 1981 | 688K | 3.7x | 346 |
What this launch shows
The post went out from an account with 9.1M followers and was seen by fewer people than follow the account. The median for over 100K followers is 2.4 times, so this one stayed closer to home than most.
It ranks 206 of 611 launches from accounts that size. Against every launch in the directory it sits at 3.7 times the median of 688K views.
The response was thin for the reach: 130 bookmarks, 217 replies, 30 quotes and 139 reposts against 1K likes. Views arrived from people outside the audience the product is for, and they kept scrolling. One bookmark for every 8.1 likes is a low ratio for a launch, and reads as entertainment more than intent.
The first line is “Speech-to-text is now live in Grok Build”. It carries a 7-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 26 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Why posts from large accounts under-reach covers this: a post seen by fewer people than follow the account was held back by the ranking model. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.
Virality without conversion is the guide for it: reach that outruns response is the pattern this guide is about. Every launch we track in Developer Tool is on that vertical's directory page.
Questions about this launch
When did xAI launch Speech-to-text?
xAI posted the launch on X on 2 July 2026.
How many views did the Speech-to-text launch post get?
2,577,832 views at the last read, ranked 346 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the Speech-to-text launch?
@grok, which has 9.1M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.