How Mintlify launched Mintlify Index on X
152K views, ranked 1489 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:39
Introducing Mintlify Index: the first publisher-direct search layer for technical knowledge, built on Mintlify’s ecosystem of more than 200,000 orgs. In our benchmark against Context7, agents using Mintlify Index finished tasks at twice the speed, and with 9% higher factual
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.2x | 725 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 0.3x | 354 |
| Every launch all of them, for scale | 1981 | 688K | 0.2x | 1489 |
What this launch shows
From an account with 22K followers, this reached 7 times the account's own following. The median for 5K to 25K followers is 50.8 times, so this one stayed closer to home than most.
It ranks 354 of 479 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1489 of 1981.
Saves led. 453 people bookmarked it, 29.8 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.
The rest: 37 replies, 25 quotes, 43 reposts. One bookmark for every 1 likes is a high ratio and usually means a product people intend to try.
The first line is “Introducing Mintlify Index: the first publisher-direct search layer for technical knowledge, built on Mintlify’s ecosystem of more than…”, the same first word as 25% of launches in the directory.
It carries a 39-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 41 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Developer Tool is on that vertical's directory page.
Questions about this launch
When did Mintlify launch Mintlify Index?
Mintlify posted the launch on X on 6 August 2026.
How many views did the Mintlify Index launch post get?
151,766 views at the last read, ranked 1489 of the 1981 AI launches Doomers tracks, 7 times the account's following.
Who posted the Mintlify Index launch?
@mintlify, which has 22K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.