How Fish Audio launched Drama 3 on X

13M views, ranked 72 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.

Posted 2026-10-13 by @FishAudio · engagement read 2026-10-19

Fish Audio launch post on X2:43
Fish Audio
Fish Audio
@FishAudio · 36K followers
Open on X →

$52M seed round. 15M+ users. But this is what we're most proud of yet. Introducing Drama 3: the most emotive and controllable TTS model in the world And yes, it's open-weight. You can now control how even a single word should sound, change its tone, and shift your voice

17K likes2K reposts 8K replies847 quotes 15K bookmarks
13M
Views
19x the median launch
#72
Of the launches we track
out of 1981
360x
Its own following
36K followers
11.2
Saves per 10K views
1.0x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Funding announcement
the same kind of announcement
247419K31.0x4
25K to 100K followers
accounts of a similar size
264963K13.5x9
Every launch
all of them, for scale
1981688K18.9x72

What this launch shows

Fish Audio posted this from an account with 36K followers and reached 360.4 times that many people. The usual multiple for 25K to 100K followers is 20.9.

This one did 17.2 times that. It ranks 9 of 264 launches from accounts that size. Against every launch in the directory it sits at 18.9 times the median of 688K views.

Replies led. 8K of them, 6.4 per 10,000 views against a median of 2.3. The post started a conversation, and the ranking model pays for conversation with reach in the hours after.

Bookmarks came in at 15K, reposts at 2K. One bookmark for every 1.2 likes is a high ratio and usually means a product people intend to try.

The post opens with “$52M seed round”. It carries a 2:43 video against a directory median of 65 seconds.

Videos over 90 seconds have a median of 651K views in the directory. The copy runs 50 words, about the usual length for a launch post here, where the median is 41.

There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires. For the next one, read giving people something to reply to: the conversation is what carried this one.

What viral AI launches share is the guide for it: model launches are the largest category in the directory and travel on the demo. This launch sits in the Developer Tool and Frontier Lab directories.

Questions about this launch

When did Fish Audio launch Drama 3?

Fish Audio posted the launch on X on 13 October 2026.

How many views did the Drama 3 launch post get?

12,983,365 views at the last read, ranked 72 of the 1981 AI launches Doomers tracks, 360 times the account's following.

Who posted the Drama 3 launch?

@FishAudio, which has 36K followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.