How Cognition launched on X
449K views, ranked 1200 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
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How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 0.6x | 494 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.3x | 507 |
| Every launch all of them, for scale | 1981 | 688K | 0.7x | 1200 |
What this launch shows
From an account with 190K followers, this reached 2.4 times the account's own following. That is close to the median for over 100K followers, which is 2.4 times.
It ranks 507 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1200 of 1981.
Quote posts led, 146 of them at 3.3 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 698. Reposts: 216.
The first line is “Starting today, you can now use your ChatGPT subscription directly in Devin”. It carries a 27-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 48 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Developer Tool is on that vertical's directory page.
Questions about this launch
When did Cognition launch?
Cognition posted the launch on X on 29 September 2026.
How many views did the Cognition launch post get?
449,094 views at the last read, ranked 1200 of the 1981 AI launches Doomers tracks, 2 times the account's following.
Who posted the Cognition launch?
@cognition, which has 190K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.