How Beluga launched on X
8K views, ranked 1912 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:10
Starting today, any company can scale creator marketing like paid ads with Beluga (@trybeluga). Creators can outperform paid channels 3-5x. But scaling ads takes budget, and scaling creators takes headcount. Beluga handles sourcing, negotiation, contracts, and payments, so you
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 0.0x | 740 |
| under 5K followers accounts of a similar size | 627 | 227K | 0.0x | 585 |
| Every launch all of them, for scale | 1981 | 688K | 0.0x | 1912 |
What this launch shows
The post went out from an account with 227 followers. It was seen 35.3 times over. For under 5K followers the usual multiple is 161.4, so the ranking model showed this to fewer strangers than it shows most launches.
It ranks 585 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1912 of 1981.
Replies led. 18 of them, 22.5 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 21, reposts at 6.
It starts “Starting today, any company can scale creator marketing like paid ads with Beluga (@trybeluga)”. It carries a 1:10 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 40 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.
Launching a product on X from a small account covers this: an account with 227 followers has to earn every view from outside its own following.
For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product. Giving people something to reply to is the guide for it: the conversation is what carried this one.
Questions about this launch
When did Beluga launch?
Beluga posted the launch on X on 27 July 2026.
How many views did the Beluga launch post get?
8,011 views at the last read, ranked 1912 of the 1981 AI launches Doomers tracks.
Who posted the Beluga launch?
@Fern_Y0ung, which has 227 followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.