How Kuli launched on X
2.5M views, ranked 365 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:49
Kuli (@kuli_ai) is the AI coworker that gives marketers their time back and makes them 10x more efficient. It watches all videos on socials to find the next trend and gets work done. Already live at Fortune 100 brands, it plans and runs their campaigns with creators. Congrats
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 3.0x | 168 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.8x | 216 |
| Every launch all of them, for scale | 1981 | 688K | 3.6x | 365 |
What this launch shows
Kuli posted this from an account with 1.6M followers and reached 1.5 times that many people. Accounts of that size usually reach 2.4 times their following.
This one did not get far past the people who already followed it. It ranks 216 of 611 launches from accounts that size. Against every launch in the directory it sits at 3.6 times the median of 688K views.
Every response ran below the directory's usual rate: 639 bookmarks, 61 replies, 15 quotes and 43 reposts against 483 likes.
The post was seen more than it was acted on, which is common for a launch that reaches past the people who care about the category. One bookmark for every 0.8 likes is a high ratio and usually means a product people intend to try.
The post opens with “Kuli (@kuli_ai) is the AI coworker that gives marketers their time back and makes them 10x more efficient”. It carries a 49-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 49 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.
Virality without conversion covers this: reach that outruns response is the pattern this guide is about. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Kuli launch?
Kuli posted the launch on X on 4 May 2026.
How many views did the Kuli launch post get?
2,450,323 views at the last read, ranked 365 of the 1981 AI launches Doomers tracks, 1 times the account's following.
Who posted the Kuli launch?
@ycombinator, which has 1.6M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.