How Kevin Jiang launched on X

What this launch shows

From an account with 4K followers, this reached 265.3 times the account's own following. Accounts in the same band, under 5K followers, reach a median of 161.4 times their following, so this travelled about 1.6 times further than usual for its size.

It ranks 124 of 627 launches from accounts that size. Against every launch in the directory it sits at 1.4 times the median of 688K views.

The response was thin for the reach: 323 bookmarks, 92 replies, 9 quotes and 42 reposts against 577 likes. Views arrived from people outside the audience the product is for, and they kept scrolling.

The first line is “Today, we're launching @PolarBrowser for Windows”, a first-person opening that the founder-account launches in the directory use most. It carries a 22-second video against a directory median of 65 seconds. Videos under 30 seconds have a median of 850K views in the directory.

The copy runs 34 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.

It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.

Launching a product on X from a small account covers this: an account with 4K followers has to earn every view from outside its own following. For the next one, read virality without conversion: reach that outruns response is the pattern this guide is about.

X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.