How Plasma launched Aurora on X
103K views, ranked 1585 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
1:20
Introducing Aurora, Plasma One's concierge and lifestyle operating system.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.1x | 773 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.1x | 567 |
| Every launch all of them, for scale | 1981 | 688K | 0.1x | 1585 |
What this launch shows
Plasma posted this from an account with 236K followers and reached about 43.6% of them. Accounts of that size usually reach 2.4 times their following.
This one did not get far past the people who already followed it. It ranks 567 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1585 of 1981.
Replies led. 106 of them, 10.3 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 171, reposts at 32.
The post opens with “Introducing Aurora, Plasma One's concierge and lifestyle operating system”, the same first word as 25% of launches in the directory. It carries a 1:20 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 10 words, shorter than a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read why posts from large accounts under-reach: a post seen by fewer people than follow the account was held back by the ranking model.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Plasma launch Aurora?
Plasma posted the launch on X on 23 September 2026.
How many views did the Aurora launch post get?
102,909 views at the last read, ranked 1585 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the Aurora launch?
@Plasma, which has 236K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.