How Roma launched on X
460K views, ranked 1192 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:04
Today we're launching Roma. Roma is the to-do list that does itself. The original productivity tool reinvented. Months of hard work, and a lot of honest feedback from beta users who kept pushing us to get it right. Roma is available today. Can't wait
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.7x | 572 |
| under 5K followers accounts of a similar size | 627 | 227K | 2.0x | 229 |
| Every launch all of them, for scale | 1981 | 688K | 0.7x | 1192 |
What this launch shows
The post went out from an account with 2K followers. It was seen 262.9 times over. For under 5K followers the median reach is 161.4 times the following.
This launch beat that by 1.6 times. It ranks 229 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1192 of 1981.
Saves led. 992 people bookmarked it, 21.5 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.
The rest: 131 replies, 29 quotes, 42 reposts. One bookmark for every 0.8 likes is a high ratio and usually means a product people intend to try.
It starts “Today we're launching Roma”, a first-person opening that the founder-account launches in the directory use most. It carries a 1:04 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 46 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
The waitlist launch guide covers this: the call to action was a queue, and the four days after decide what the queue is worth. For the next one, read launching a product on X from a small account: an account with 2K followers has to earn every view from outside its own following.
Attributing signups to a launch is the guide for it: a save rate this high is the number to follow into the product. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Roma launch?
Roma posted the launch on X on 6 October 2026.
How many views did the Roma launch post get?
460,389 views at the last read, ranked 1192 of the 1981 AI launches Doomers tracks, 263 times the account's following.
Who posted the Roma launch?
@jans, which has 2K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.