How Anthropic launched on X
7.5M views, ranked 131 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
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Your work tools in Claude are now available on mobile. Explore Figma designs, create Canva slides, check Amplitude dashboards, all from your phone. Give it a try:
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 10.9x | 65 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 5.4x | 97 |
| Every launch all of them, for scale | 1981 | 688K | 11.0x | 131 |
What this launch shows
Anthropic posted this from an account with 1.9M followers and reached 4.1 times that many people. The usual multiple for over 100K followers is 2.4.
This one did 1.7 times that. It ranks 97 of 611 launches from accounts that size. Against every launch in the directory it sits at 11 times the median of 688K views.
Quote posts led, 1K of them at 1.8 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 7K. Reposts: 2K.
The post opens with “Your work tools in Claude are now available on mobile”. It carries a 52-second video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 29 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Anthropic launch?
Anthropic posted the launch on X on 25 March 2026.
How many views did the Anthropic launch post get?
7,533,263 views at the last read, ranked 131 of the 1981 AI launches Doomers tracks, 4 times the account's following.
Who posted the Anthropic launch?
@claudeai, which has 1.9M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.