How Unclutter (by Kitze) launched Unclutter on X
37K views, ranked 1762 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:25
introducing Unclutter: a smart ad + slop blocker with Jev 🤓 it auto cleans up pages from slop elements: ⬖ ads ⬖ cookie banners ⬖ upsells ⬖ bs dialogs BYOK. open source + free, download below 👇
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.1x | 855 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.0x | 589 |
| Every launch all of them, for scale | 1981 | 688K | 0.1x | 1762 |
What this launch shows
Unclutter (by Kitze) posted this from an account with 103K followers and reached about 35.9% of them. The median for over 100K followers is 2.4 times, so this one stayed closer to home than most.
It ranks 589 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1762 of 1981.
Saves led. 501 people bookmarked it, 135.1 per 10,000 views against a directory median of 11.7.
A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does. The rest: 55 replies, 11 quotes, 28 reposts.
The first line is “introducing Unclutter: a smart ad + slop blocker with Jev 🤓”, the same first word as 25% of launches in the directory. It carries a 25-second video against a directory median of 65 seconds. Videos under 30 seconds have a median of 850K views in the directory.
The copy runs 38 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
Why posts from large accounts under-reach is the guide for it: a post seen by fewer people than follow the account was held back by the ranking model. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Unclutter (by Kitze) launch Unclutter?
Unclutter (by Kitze) posted the launch on X on 17 September 2026.
How many views did the Unclutter launch post get?
37,076 views at the last read, ranked 1762 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the Unclutter launch?
@thekitze, which has 103K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.