How Zethos launched on X
533K views, ranked 1261 of the 2367 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:34
we're killing todo apps. todo apps haven't changed since the index card. type what you need to do, forget half of it, remember the rest at 2am. the modern founder's work doesn't live in a list anymore. it lives in gmail, slack, outlook, meetings, etc… 90% of what you promised
In the Doomers AI Launch Index
November 2026
Punched above weight
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 881 | 722K | 0.7x | 519 |
| under 5K followers accounts of a similar size | 775 | 208K | 2.6x | 255 |
| Every launch all of them, for scale | 2367 | 595K | 0.9x | 1261 |
What this launch shows
Zethos posted this from an account with 390 followers and reached 1365.8 times that many people. The usual multiple for under 5K followers is 152.2. This one did 9 times that.
It ranks 255 of 775 launches from accounts that size. Against every launch in the directory it is below the median of 595K views, at rank 1261 of 2367.
Every response ran below the directory's usual rate: 265 bookmarks, 37 replies, 15 quotes and 78 reposts against 407 likes. The post was seen more than it was acted on, which is common for a launch that reaches past the people who care about the category.
The post opens with “we're killing todo apps”, a first-person opening that the founder-account launches in the directory use most. It carries a 34-second video against a directory median of 66 seconds. Videos between 30 and 90 seconds have a median of 532K views in the directory.
The copy runs 51 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 586K views in the directory, and Friday is the strongest day at 650K.
Launching a product on X from a small account covers this: an account with 390 followers has to earn every view from outside its own following. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Zethos launch?
Zethos posted the launch on X on 3 November 2026.
How many views did the Zethos launch post get?
532,645 views at the last read, ranked 1261 of the 2367 AI launches Doomers AI tracks, 1,366 times the account's following.
Who posted the Zethos launch?
@thakkxr, which had 390 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.