How Benji Taylor launched on X
1.6M views, ranked 570 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:31
Had a lot of fun animating our new Grok Bot icon. It's entirely made in code, with every state, shape and expression able to morph smoothly into the other. And of course, I made it with Grok Build.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 2.0x | 252 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.1x | 289 |
| Every launch all of them, for scale | 1981 | 688K | 2.3x | 570 |
What this launch shows
Benji Taylor posted this from an account with 225K followers and reached 7 times that many people. The usual multiple for over 100K followers is 2.4.
This one did 2.9 times that. It ranks 289 of 611 launches from accounts that size. Against every launch in the directory it sits at 2.3 times the median of 688K views.
Likes led, 11K at 72.6 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 3K bookmarks, 689 replies, 230 quotes. A like is a reaction.
The post was enjoyed more than it was kept. One bookmark for every 4.6 likes is a low ratio for a launch, and reads as entertainment more than intent.
The post opens with “Had a lot of fun animating our new Grok Bot icon”. It carries a 31-second video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 39 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Benji Taylor launch?
Benji Taylor posted the launch on X on 11 August 2026.
How many views did the Benji Taylor launch post get?
1,580,162 views at the last read, ranked 570 of the 1981 AI launches Doomers tracks, 7 times the account's following.
Who posted the Benji Taylor launch?
@benjitaylor, which has 225K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.