How Silica launched on X
82K views, ranked 1830 of the 2314 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:29
Introducing Silica. We make actuators 50x more sensitive at an affordable price, so that robots can feel the world around them. When I was at Apple, I developed technology that helped humans live more creative and connected lives. Now I make hardware for the training age,
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Robotics and hardware launches from accounts under 5K followers | 61 | 180K | 0.5x | 42 |
| Product release the same kind of announcement | 1150 | 566K | 0.1x | 895 |
| under 5K followers accounts of a similar size | 743 | 208K | 0.4x | 486 |
| Every launch all of them, for scale | 2314 | 603K | 0.1x | 1830 |
What this launch shows
The post went out from an account with 2K followers. It was seen 48.9 times over. For under 5K followers the usual multiple is 152.2, so the ranking model showed this to fewer strangers than it shows most launches.
It ranks 486 of 743 launches from accounts that size. Against every launch in the directory it is below the median of 603K views, at rank 1830 of 2314.
Likes led, 1K at 162.8 per 10,000 views against a median of 28, with the heavier signals closer to usual: 466 bookmarks, 99 replies, 46 quotes. A like is a reaction. The post was enjoyed more than it was kept.
It starts “Introducing Silica”, the same first word as 25% of launches in the directory. It carries a 1:29 video against a directory median of 66 seconds.
Videos between 30 and 90 seconds have a median of 537K views in the directory. The copy runs 47 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Wednesday. Launches posted on a Wednesday have a median of 622K views in the directory, and Friday is the strongest day at 647K.
Launching a product on X from a small account covers this: an account with 2K followers has to earn every view from outside its own following. For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product.
Giving people something to reply to is the guide for it: the conversation is what carried this one. Every launch we track in Robotics is on that vertical's directory page.
Questions about this launch
When did Silica launch?
Silica posted the launch on X on 28 October 2026.
How many views did the Silica launch post get?
81,678 views at the last read, ranked 1830 of the 2314 AI launches Doomers tracks, 49 times the account's following.
Who posted the Silica launch?
@enrico_milletti, which had 1,670 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.