How Ghost launched on X
51K views, ranked 1948 of the 2314 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:35
We believe an ecosystem will grow around personal intelligence you own. We’re building it at @ghostai.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer and creative AI launches from accounts 5K to 25K followers | 85 | 702K | 0.1x | 74 |
| Product news the same kind of announcement | 865 | 742K | 0.1x | 740 |
| 5K to 25K followers accounts of a similar size | 579 | 518K | 0.1x | 488 |
| Every launch all of them, for scale | 2314 | 603K | 0.1x | 1948 |
What this launch shows
Ghost posted this from an account with 14K followers and reached 3.6 times that many people. Accounts of that size usually reach 46.1 times their following.
This one did not get far past the people who already followed it. It ranks 488 of 579 launches from accounts that size. Against every launch in the directory it is below the median of 603K views, at rank 1948 of 2314.
Replies led. 50 of them, 9.7 per 10,000 views against a median of 2.5.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 132, reposts at 31.
The post opens with “We believe an ecosystem will grow around personal intelligence you own”. It carries a 1:35 video against a directory median of 66 seconds.
Videos over 90 seconds have a median of 590K views in the directory. The copy runs 17 words, shorter than a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Wednesday. Launches posted on a Wednesday have a median of 622K views in the directory, and Friday is the strongest day at 647K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Ghost launch?
Ghost posted the launch on X on 21 October 2026.
How many views did the Ghost launch post get?
51,343 views at the last read, ranked 1948 of the 2314 AI launches Doomers tracks, 4 times the account's following.
Who posted the Ghost launch?
@zainmfj, which had 14,169 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.