How Cardboard launched Recipes on X
61K views, ranked 1668 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:53
NOBODY should learn video editing anymore… Because we’ve made it easy af. Introducing Recipes: pick one, and let Cardboard cook!
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.1x | 809 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 0.1x | 401 |
| Every launch all of them, for scale | 1981 | 688K | 0.1x | 1668 |
What this launch shows
From an account with 8K followers, this reached 7.4 times the account's own following. The median for 5K to 25K followers is 50.8 times, so this one stayed closer to home than most.
It ranks 401 of 479 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1668 of 1981.
Reposts led, 123 at 20.3 per 10,000 views against a median of 2.5.
A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 505. Replies: 94.
The first line is “NOBODY should learn video editing anymore…”. It carries a 53-second video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 21 words, shorter than a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Cardboard launch Recipes?
Cardboard posted the launch on X on 13 October 2026.
How many views did the Recipes launch post get?
60,510 views at the last read, ranked 1668 of the 1981 AI launches Doomers tracks, 7 times the account's following.
Who posted the Recipes launch?
@sxmawl, which has 8K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.