How Tuesday Labs launched Voxel on X
3.8M views, ranked 253 of the 2314 launches we track. Doomers ran the launch; it reached 9,389 times the account's following.
1:29
Introducing Voxel, a droid butler made by Tuesday Labs.
In the Doomers Launch Index
#15 in punched above weight for October 2026, with a Launch Score of 78. See the October 2026 index.
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How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Robotics and hardware launches from accounts under 5K followers | 61 | 180K | 20.9x | 1 |
| Product release the same kind of announcement | 1150 | 566K | 6.6x | 114 |
| under 5K followers accounts of a similar size | 743 | 208K | 18.1x | 20 |
| Every launch all of them, for scale | 2314 | 603K | 6.2x | 253 |
The read
Tuesday Labs came out of stealth on 20 October 2026 with Voxel, a droid butler for the home. The company is led by CEO Ros Shinkle, a former staff roboticist at Boston Dynamics, and Voxel is open for reservations.
Doomers ran the launch. The post went out from Shinkle's own account, which had about 400 followers that morning. It is one line, "Introducing Voxel, a droid butler made by Tuesday Labs", and an 89-second film of the robot at work in a home, so the film carries the whole argument.
The post stands at 3.8M views, 9,375 times the following it posted from, with 1,318 bookmarks. That is more than Figure's own home robot release, Helix 2.5, which went out to about 225,000 followers, and investors reached out after the launch. Figures update with the directory.
Questions about this launch
When did Tuesday Labs launch Voxel?
Tuesday Labs posted the launch on X on 20 October 2026.
How many views did the Voxel launch post get?
3,755,724 views at the last read, ranked 253 of the 2314 AI launches Doomers tracks, 9,389 times the account's following.
Who posted the Voxel launch?
@make_robot_go, which had 400 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.