How Leonidas launched on X

3K views, ranked 1965 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.

Posted 2026-10-12 by @fragkmark · engagement read 2026-10-19

Leonidas launch post on X0:37
Markos Fragkiadakis
Markos Fragkiadakis
@fragkmark · 141 followers
Open on X →

Introducing Leonidas. Europe's industrial needs and ambitions have evolved. Its financial infrastructure hasn't. We're building the first dedicated financial institution for Europe's frontier industries. Follow us at @leonidasfin.

95 likes4 reposts 44 replies0 quotes 18 bookmarks
3K
Views
0x the median launch
#1965
Of the launches we track
out of 1981
n/a
Its own following
account too small to judge
60.9
Saves per 10K views
5.2x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Product release
the same kind of announcement
954692K0.0x945
under 5K followers
accounts of a similar size
627227K0.0x619
Every launch
all of them, for scale
1981688K0.0x1965

What this launch shows

The post went out from an account with 141 followers. It was seen 21 times over. For under 5K followers the usual multiple is 161.4, so the ranking model showed this to fewer strangers than it shows most launches.

It ranks 619 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1965 of 1981.

Replies led. 44 of them, 148.9 per 10,000 views against a median of 2.3.

The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 18, reposts at 4.

It starts “Introducing Leonidas”, the same first word as 25% of launches in the directory. It carries a 37-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.

The copy runs 29 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.

It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.

Launching a product on X from a small account covers this: an account with 141 followers has to earn every view from outside its own following. For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product.

Giving people something to reply to is the guide for it: the conversation is what carried this one. Every launch we track in Fintech is on that vertical's directory page.

Questions about this launch

When did Leonidas launch?

Leonidas posted the launch on X on 12 October 2026.

How many views did the Leonidas launch post get?

2,955 views at the last read, ranked 1965 of the 1981 AI launches Doomers tracks.

Who posted the Leonidas launch?

@fragkmark, which has 141 followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.