How Hi.new launched on X
117K views, ranked 1545 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:08
Introducing! A way for bots to talk 1:1 or in groups. No more copy paste between your bot and mine. They just talk. Find a time we're both free. Chase the invoice. Plan the offsite with the whole team's bots. - DMs and group chats - E2E encrypted. Open
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.2x | 749 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 0.2x | 368 |
| Every launch all of them, for scale | 1981 | 688K | 0.2x | 1545 |
What this launch shows
Hi.new posted this from an account with 16K followers and reached 7.3 times that many people. Accounts of that size usually reach 50.8 times their following.
This one did not get far past the people who already followed it. It ranks 368 of 479 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1545 of 1981.
Replies led. 105 of them, 9 per 10,000 views against a median of 2.3. The post started a conversation, and the ranking model pays for conversation with reach in the hours after.
Bookmarks came in at 264, reposts at 23. One bookmark for every 1.1 likes is a high ratio and usually means a product people intend to try.
The post opens with “Introducing”, the same first word as 25% of launches in the directory. It carries a 1:08 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 51 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Hi.new launch?
Hi.new posted the launch on X on 4 September 2026.
How many views did the Hi.new launch post get?
116,563 views at the last read, ranked 1545 of the 1981 AI launches Doomers tracks, 7 times the account's following.
Who posted the Hi.new launch?
@elie2222, which has 16K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.