How Mubit launched on X
3.2M views, ranked 305 of the 2314 launches we track. It reached a very large number of people who did not save it, which is the pattern across almost every launch at this size.
3:01
We started Mubit in Aberdeen. No network, no lab, nobody knew us. We just wanted AI systems that actually work. Today we work with some of the best companies and engineers in the world. And the thing we kept seeing: you and your competitor run the same AI. It should be yours.
In the Doomers Launch Index
#24 in punched above weight for October 2026, with a Launch Score of 75. See the October 2026 index.
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How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 865 | 742K | 4.3x | 145 |
| under 5K followers accounts of a similar size | 743 | 208K | 15.5x | 28 |
| Every launch all of them, for scale | 2314 | 603K | 5.3x | 305 |
What this launch shows
From an account with 1K followers, this reached 2970.5 times the account's own following. Accounts in the same band, under 5K followers, reach a median of 152.2 times their following, so this travelled about 19.5 times further than usual for its size.
It ranks 28 of 743 launches from accounts that size. Against every launch in the directory it sits at 5.3 times the median of 603K views.
The response was thin for the reach: 674 bookmarks, 205 replies, 94 quotes and 192 reposts against 2K likes. Views arrived from people outside the audience the product is for, and they kept scrolling.
The first line is “We started Mubit in Aberdeen”. It carries a 3:01 video against a directory median of 66 seconds.
Videos over 90 seconds have a median of 590K views in the directory. The copy runs 53 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Friday. Launches posted on a Friday have a median of 647K views in the directory, which makes it the strongest day.
Launching a product on X from a small account covers this: an account with 1K followers has to earn every view from outside its own following.
For the next one, read virality without conversion: reach that outruns response is the pattern this guide is about. X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Mubit launch?
Mubit posted the launch on X on 23 October 2026.
How many views did the Mubit launch post get?
3,220,004 views at the last read, ranked 305 of the 2314 AI launches Doomers tracks, 2,970 times the account's following.
Who posted the Mubit launch?
@notanilp, which had 1,084 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.