3:01
A public launch Doomers had no part in. Every figure comes from the launch directory, which re-reads each post every 30 minutes while it is moving.
The post
Anil Peri is the co-founder and CEO of Mubit, which works on decision attribution and model calibration for AI agents. He posted from his own account of about 1,000 followers at 15:20 UTC on Friday 23 October 2026, 4:20pm in Aberdeen.
We started Mubit in Aberdeen. No network, no lab, nobody knew us. We just wanted AI systems that actually work.
Today we work with some of the best companies and engineers in the world.
And the thing we kept seeing: you and your competitor run the same AI. It should be yours.
Three short paragraphs, a link and a three-minute film in 4K. It stands at 2,973 times his following, 12th of the 1,990 launches in the directory from accounts over 500 followers.
Two launches in one post
The readings split into two stories. For two days the post grew the way a strong small-account launch does. Then on day three it jumped tenfold in 16 hours.
| After | Views | Likes | Bookmarks |
|---|---|---|---|
| 20 h 29 | 235K | 450 | 498 |
| 30 h 11 | 263K | 822 | 679 |
| 49 h 44 | 276K | 1,008 | 683 |
| 54 h 14 | 352K | 1,020 | 684 |
| 70 h 28 | 3.0M | 1,085 | 704 |
| 93 h 37 | 3.21M | 2,031 | 711 |
Days one and two were a good launch on their own. 235K views by the first reading is 233 times his following, already the median for accounts of 500 to 2,000 followers. By 54 hours it was at 352K.
Day three added 2.65M views and 65 likes. Bookmarks went up by 20.
Views arriving with almost no engagement usually mean the post was shown somewhere people don't stop, such as a promoted placement or the video playing inside someone else's post. The public numbers can't tell us which.
Then the likes came back. Over the next day the post added about 200K views and almost 1,000 likes, close to the rate of its first two days.
The first two days, per view
Read on the 352K views it had before the jump, the post beat the directory median on every measure.
| Per 10,000 views, first 54 hours | Mubit | Directory median |
|---|---|---|
| Likes | 29.0 | 27.6 |
| Bookmarks | 19.4 | 12.1 |
| Replies | 5.6 | 2.4 |
| Quote posts | 2.6 | 1.4 |
Replies at more than twice the median are the sign of a post people wanted to answer. The bookmarks say the people who stopped meant to come back to it.
The post, line by line
| Line | What it does |
|---|---|
| We started Mubit in Aberdeen. | A place nobody expects in an AI launch. It makes the founder a person before the product exists. |
| No network, no lab, nobody knew us. | The underdog setup, in three beats. It invites the reader to root for him. |
| We just wanted AI systems that actually work. | The motive, in words anyone who has fought an AI system agrees with. |
| Today we work with some of the best companies and engineers in the world. | The payoff of the story. It's proof, with nothing named. |
| You and your competitor run the same AI. It should be yours. | The thesis, put as the reader's problem. |
The opening is the rarest kind in the directory and the strongest. Among launches from accounts of 500 to 200,000 followers, the ten that opened with the founder's own story did a median 84 times their following, the highest of any opening we've measured. Ten is a small sample, so treat it as a lead.
What we would have done differently
Say what Mubit does. The post never does. His bio says decision attribution and model calibration for AI agents, and a reader who liked the story had to click through to find out.
Name one company, or one number. "Some of the best companies and engineers in the world" asks the reader to take it on trust. One logo or one result in that line would have made the proof checkable.
Push on day one, while the post was still moving. From 235K at 20 hours it added only 41K over the next 29 hours. A founder reply with a 20-second cut of the demo, and quote posts from people in the category, would have given it something new to travel on.
What a small account can take from it
Your story is the hook. Peri had about 1,000 followers and no product claim in the post, and the first two days still beat the median for his size on every measure.
Check when your views arrived as well as how many. 3.2M is the headline. The 352K with replies at twice the median is the launch that started a conversation.
Plan the second day. Most small-account launches flatten after the first evening, and this one did too. The post that keeps getting something new to show keeps moving.