How Motionfly launched on X

What this launch shows

Motionfly posted this from an account with 3K followers and reached 2.1 times that many people. Accounts of that size usually reach 152.2 times their following.

This one did not get far past the people who already followed it. It ranks 708 of 743 launches from accounts that size. Against every launch in the directory it is below the median of 603K views, at rank 2253 of 2314.

Saves led. 122 people bookmarked it, 183.3 per 10,000 views against a directory median of 12. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.

The rest: 13 replies, 0 quotes, 2 reposts. One bookmark for every 1.2 likes is a high ratio and usually means a product people intend to try.

The post opens with “Motion Graphics is super cooked”. It carries a 40-second video against a directory median of 66 seconds.

Videos between 30 and 90 seconds have a median of 537K views in the directory. The copy runs 15 words, shorter than a launch post here, where the median is 41.

The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Sunday. Launches posted on a Sunday have a median of 527K views in the directory, and Friday is the strongest day at 647K.

Launching a product on X from a small account covers this: an account with 3K followers has to earn every view from outside its own following. For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product.

Giving people something to reply to is the guide for it: the conversation is what carried this one. This launch sits in the Creative AI and Consumer AI directories.