How Neo Security launched on X

What this launch shows

The post went out from an account with 384 followers. It was seen 304.8 times over. For under 5K followers the median reach is 161.4 times the following.

This launch beat that by 1.9 times. It ranks 387 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1543 of 1981.

Replies led. 33 of them, 2.8 per 10,000 views against a median of 2.3.

The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 30, reposts at 4.

It starts “Hi, we’re Neo”. It carries no media, which leaves the ranking model nothing to hold a reader with past the first line. The copy runs 4 words, shorter than a launch post here, where the median is 41.

The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.

Launching a product on X from a small account covers this: an account with 384 followers has to earn every view from outside its own following.

For the next one, read whether a launch needs a video: 99% of the launches in the directory carry one, and the guide is about when the 1% is the right call. X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.