How Nous Research launched Hermes Agent on X
124K views, ranked 1529 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
Hermes Agent is now live (and featured) in the @Microsoft Store for seamless one-click install. More updates for the Windows ecosystem coming soon!
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.2x | 739 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.1x | 558 |
| Every launch all of them, for scale | 1981 | 688K | 0.2x | 1529 |
What this launch shows
The post went out from an account with 284K followers and was seen by fewer people than follow the account. Accounts of that size usually reach 2.4 times their following.
This one did not get far past the people who already followed it. It ranks 558 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1529 of 1981.
Likes led, 3K at 233.9 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 351 bookmarks, 187 replies, 57 quotes. A like is a reaction.
The post was enjoyed more than it was kept. One bookmark for every 8.3 likes is a low ratio for a launch, and reads as entertainment more than intent.
The post opens with “Hermes Agent is now live (and featured) in the @Microsoft Store for seamless one-click install”.
It carries an image and no video. 92% of launches in the directory carry a video, so this is the rarer choice, and the few image launches that travelled did it on the strength of the image.
The copy runs 24 words, shorter than a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
Why posts from large accounts under-reach is the guide for it: a post seen by fewer people than follow the account was held back by the ranking model. Every launch we track in Frontier Lab is on that vertical's directory page.
Questions about this launch
When did Nous Research launch Hermes Agent?
Nous Research posted the launch on X on 8 October 2026.
How many views did the Hermes Agent launch post get?
124,025 views at the last read, ranked 1529 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the Hermes Agent launch?
@NousResearch, which has 284K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.