How Mirai launched on X
39K views, ranked 1753 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:58
Introducing Mirai, the world’s first virtual neighborhood tour, backed by a16z @Speedrun. World models are going to change how we experience the physical world. We’re building the application layer to enable that. Our first deployment is real estate, for agents, brokerages,
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.1x | 849 |
| under 5K followers accounts of a similar size | 627 | 227K | 0.2x | 501 |
| Every launch all of them, for scale | 1981 | 688K | 0.1x | 1753 |
What this launch shows
Mirai posted this from an account with 431 followers and reached 91 times that many people. Accounts of that size usually reach 161.4 times their following.
This one did not get far past the people who already followed it. It ranks 501 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1753 of 1981.
Replies led. 80 of them, 20.4 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 161, reposts at 36.
The post opens with “Introducing Mirai, the world’s first virtual neighborhood tour, backed by a16z @Speedrun”, the same first word as 25% of launches in the directory. It carries a 58-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 42 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Launching a product on X from a small account covers this: an account with 431 followers has to earn every view from outside its own following.
For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product. Giving people something to reply to is the guide for it: the conversation is what carried this one.
Questions about this launch
When did Mirai launch?
Mirai posted the launch on X on 1 October 2026.
How many views did the Mirai launch post get?
39,231 views at the last read, ranked 1753 of the 1981 AI launches Doomers tracks.
Who posted the Mirai launch?
@ccaleblo, which has 431 followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.