How Muse launched on X
7.9M views, ranked 121 of the 1981 launches we track. It reached a very large number of people who did not save it, which is the pattern across almost every launch at this size.
1:23
Introducing Muse, your personal AI agent from Meta that gets things done across every part of life. Download the Muse app and get started:
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 11.4x | 63 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 8.2x | 19 |
| Every launch all of them, for scale | 1981 | 688K | 11.5x | 121 |
What this launch shows
From an account with 83K followers, this reached 94.6 times the account's own following. Accounts in the same band, 25K to 100K followers, reach a median of 20.9 times their following, so this travelled about 4.5 times further than usual for its size.
It ranks 19 of 264 launches from accounts that size. Against every launch in the directory it sits at 11.5 times the median of 688K views.
Quote posts led, 1K of them at 1.7 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 5K. Reposts: 1K.
The first line is “Introducing Muse, your personal AI agent from Meta that gets things done across every part of life”, the same first word as 25% of launches in the directory.
It carries a 1:23 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 26 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Muse launch?
Muse posted the launch on X on 8 September 2026.
How many views did the Muse launch post get?
7,884,687 views at the last read, ranked 121 of the 1981 AI launches Doomers tracks, 95 times the account's following.
Who posted the Muse launch?
@Muse, which has 83K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.