How Riley Brown launched on X
1M views, ranked 788 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
28:49
Learn 95% of Codex in 28 minutes These are the 7 knowledge work capabilities... inside Codex, the super-app 00:00 Intro 02:19 Capability 1 - Full File Access 07:41 Capability 2 - Persistent Memory 10:46 Capability 3 - Plugins 13:52 Capability 4 - Skills 19:22 Capability 5 -
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 1.3x | 334 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.7x | 364 |
| Every launch all of them, for scale | 1981 | 688K | 1.5x | 788 |
What this launch shows
Riley Brown posted this from an account with 251K followers and reached 4 times that many people. The usual multiple for over 100K followers is 2.4.
This one did 1.7 times that. It ranks 364 of 611 launches from accounts that size. Against every launch in the directory it sits at 1.5 times the median of 688K views.
Saves led. 10K people bookmarked it, 96.5 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.
The rest: 115 replies, 69 quotes, 470 reposts. One bookmark for every 0.5 likes is a high ratio and usually means a product people intend to try.
The post opens with “Learn 95% of Codex in 28 minutes”. It carries a 28:49 video against a directory median of 65 seconds.
Videos over 90 seconds have a median of 651K views in the directory. The copy runs 48 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Riley Brown launch?
Riley Brown posted the launch on X on 29 April 2026.
How many views did the Riley Brown launch post get?
1,015,020 views at the last read, ranked 788 of the 1981 AI launches Doomers tracks, 4 times the account's following.
Who posted the Riley Brown launch?
@rileybrown, which has 251K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.