How Moonshot AI launched Kimi K3.1 Pro on X
2.9M views, ranked 339 of the 2314 launches we track. Reach and saves both sit close to where the rest of this list sits.
1:34
Meet Kimi K3.1 Pro, our most capable 3T-class model.
In the Doomers Launch Index
A Launch Score of 60 for October 2026, ahead of 69% of that month’s launches past 100K views. See the October 2026 index and how the score works.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Frontier labs launches from accounts over 100K followers | 186 | 2.2M | 1.3x | 81 |
| Product news the same kind of announcement | 865 | 742K | 3.9x | 159 |
| over 100K followers accounts of a similar size | 678 | 1.2M | 2.4x | 198 |
| Every launch all of them, for scale | 2314 | 603K | 4.8x | 339 |
What this launch shows
The post went out from an account with 390K followers. It was seen 7.4 times over. For over 100K followers the median reach is 2.2 times the following.
This launch beat that by 3.4 times. It ranks 198 of 678 launches from accounts that size. Against every launch in the directory it sits at 4.8 times the median of 603K views.
Likes led, 44K at 153.1 per 10,000 views against a median of 28, with the heavier signals closer to usual: 5K bookmarks, 582 replies, 444 quotes. A like is a reaction.
The post was enjoyed more than it was kept. One bookmark for every 9.5 likes is a low ratio for a launch, and reads as entertainment more than intent.
It starts “Meet Kimi K3.1 Pro, our most capable 3T-class model”. It carries a 1:34 video against a directory median of 66 seconds.
Videos over 90 seconds have a median of 590K views in the directory. The copy runs 10 words, shorter than a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Friday. Launches posted on a Friday have a median of 647K views in the directory, which makes it the strongest day.
What viral AI launches share covers this: model launches are the largest category in the directory and travel on the demo. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Frontier Lab is on that vertical's directory page.
Questions about this launch
When did Moonshot AI launch Kimi K3.1 Pro?
Moonshot AI posted the launch on X on 23 October 2026.
How many views did the Kimi K3.1 Pro launch post get?
2,895,927 views at the last read, ranked 339 of the 2314 AI launches Doomers tracks, 7 times the account's following.
Who posted the Kimi K3.1 Pro launch?
@Kimi_Moonshot, which had 389,758 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.