How Engramme launched on X

What this launch shows

The post went out from an account with 3K followers. It was seen 325.3 times over. For under 5K followers the median reach is 161.4 times the following.

This launch beat that by 2 times. It ranks 102 of 627 launches from accounts that size. Against every launch in the directory it sits at 1.7 times the median of 688K views.

Saves led. 2K people bookmarked it, 16.2 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.

The rest: 184 replies, 157 quotes, 156 reposts. One bookmark for every 0.8 likes is a high ratio and usually means a product people intend to try.

It starts “Persistent memory is the Achilles heel of AI”. It carries a 1:02 video against a directory median of 65 seconds.

Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 32 words, about the usual length for a launch post here, where the median is 41.

The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

The waitlist launch guide covers this: the call to action was a queue, and the four days after decide what the queue is worth. For the next one, read launching a product on X from a small account: an account with 3K followers has to earn every view from outside its own following.

What viral AI launches share is the guide for it: model launches are the largest category in the directory and travel on the demo. Every launch we track in Frontier Lab is on that vertical's directory page.