How xAI launched Grok Imagine 1.0 on X
14.6M views, ranked 65 of the 1981 launches we track. It reached a very large number of people who did not save it, which is the pattern across almost every launch at this size.
0:25
Introducing Grok Imagine 1.0, our biggest leap yet. 1.0 unlocks 10-second videos, 720p resolution, and dramatically better audio. Imagine has generated 1.245 billion videos in the last 30 days alone. Try it now:
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 21.0x | 35 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 10.5x | 51 |
| Every launch all of them, for scale | 1981 | 688K | 21.2x | 65 |
What this launch shows
xAI posted this from an account with 2.1M followers and reached 7 times that many people. The usual multiple for over 100K followers is 2.4.
This one did 2.9 times that. It ranks 51 of 611 launches from accounts that size. Against every launch in the directory it sits at 21.2 times the median of 688K views.
Replies led. 4K of them, 2.5 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 6K, reposts at 3K.
The post opens with “Introducing Grok Imagine 1.0, our biggest leap yet”, the same first word as 25% of launches in the directory. It carries a 25-second video against a directory median of 65 seconds. Videos under 30 seconds have a median of 850K views in the directory.
The copy runs 35 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.
What viral AI launches share covers this: model launches are the largest category in the directory and travel on the demo. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. This launch sits in the Frontier Lab and Consumer AI directories.
Questions about this launch
When did xAI launch Grok Imagine 1.0?
xAI posted the launch on X on 2 February 2026.
How many views did the Grok Imagine 1.0 launch post get?
14,554,042 views at the last read, ranked 65 of the 1981 AI launches Doomers tracks, 7 times the account's following.
Who posted the Grok Imagine 1.0 launch?
@SpaceXAI, which has 2.1M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.