How Apes App launched on X

What this launch shows

Apes App posted this from an account with 3K followers and reached 4.5 times that many people. Accounts of that size usually reach 152.2 times their following.

This one did not get far past the people who already followed it. It ranks 662 of 743 launches from accounts that size. Against every launch in the directory it is below the median of 603K views, at rank 2173 of 2314.

Replies led. 29 of them, 20.2 per 10,000 views against a median of 2.5.

The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 20, reposts at 9.

The post opens with “Apes App is officially live on the Google Play Store”. It carries a 31-second video against a directory median of 66 seconds.

Videos between 30 and 90 seconds have a median of 537K views in the directory. The copy runs 21 words, shorter than a launch post here, where the median is 41.

There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Wednesday. Launches posted on a Wednesday have a median of 622K views in the directory, and Friday is the strongest day at 647K.

Launching a product on X from a small account covers this: an account with 3K followers has to earn every view from outside its own following. For the next one, read giving people something to reply to: the conversation is what carried this one.

X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.