How Trillium Labs launched on X

70K views, ranked 1650 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.

Posted 2026-10-13 by @natolambert · engagement read 2026-10-19

Nathan Lambert
Nathan Lambert
@natolambert · 106K followers
Open on X →

We're hiring across many roles at Trillium Labs, @trillium_labs, to build the open scientific ecosystem for LLMs. Most important hires right now (ideally with start dates soon): * Full time post-training researchers * Engineers with experience with popular open-source libraries

1K likes91 reposts 65 replies5 quotes 948 bookmarks
70K
Views
0x the median launch
#1650
Of the launches we track
out of 1981
1x
Its own following
106K followers
134.9
Saves per 10K views
11.5x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Product news
the same kind of announcement
769805K0.1x638
over 100K followers
accounts of a similar size
6111.4M0.1x580
Every launch
all of them, for scale
1981688K0.1x1650

What this launch shows

Trillium Labs posted this from an account with 106K followers and reached about 66.4% of them. Accounts of that size usually reach 2.4 times their following.

This one did not get far past the people who already followed it. It ranks 580 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1650 of 1981.

Saves led. 948 people bookmarked it, 134.9 per 10,000 views against a directory median of 11.7.

A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does. The rest: 65 replies, 5 quotes, 91 reposts.

The post opens with “We're hiring across many roles at Trillium Labs, @trillium_labs, to build the open scientific ecosystem for LLMs”, a first-person opening that the founder-account launches in the directory use most. It carries no media, which leaves the ranking model nothing to hold a reader with past the first line.

The copy runs 40 words, about the usual length for a launch post here, where the median is 41. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.

Why posts from large accounts under-reach is the guide for it: a post seen by fewer people than follow the account was held back by the ranking model.

Questions about this launch

When did Trillium Labs launch?

Trillium Labs posted the launch on X on 13 October 2026.

How many views did the Trillium Labs launch post get?

70,276 views at the last read, ranked 1650 of the 1981 AI launches Doomers tracks, 1 times the account's following.

Who posted the Trillium Labs launch?

@natolambert, which has 106K followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.