How Milter announced its Series B on X

5K views, ranked 1944 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.

Posted 2026-09-30 by @cwatumull · engagement read 2026-10-13

Milter launch post on X3:01
Connor Watumull
Connor Watumull
@cwatumull · 362 followers
Open on X →

Miter raised a $40M Series B, and we celebrated the only way we knew how: we drove a big purple van from SF to NYC to visit as many customers as possible. It's time to build!

32 likes8 reposts 6 replies3 quotes 12 bookmarks
5K
Views
0x the median launch
#1944
Of the launches we track
out of 1981
n/a
Its own following
account too small to judge
24.9
Saves per 10K views
2.1x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Funding announcement
the same kind of announcement
247419K0.0x242
under 5K followers
accounts of a similar size
627227K0.0x606
Every launch
all of them, for scale
1981688K0.0x1944

What this launch shows

Milter posted this from an account with 362 followers and reached 13.3 times that many people. Accounts of that size usually reach 161.4 times their following.

This one did not get far past the people who already followed it. It ranks 606 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1944 of 1981.

Reposts led, 8 at 16.6 per 10,000 views against a median of 2.5.

A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 12. Replies: 6.

The post opens with “Miter raised a $40M Series B, and we celebrated the only way we knew how: we drove a…”. It carries a 3:01 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.

The copy runs 37 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.

It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.

How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires.

For the next one, read launching a product on X from a small account: an account with 362 followers has to earn every view from outside its own following. Attributing signups to a launch is the guide for it: a save rate this high is the number to follow into the product.

Questions about this launch

When did Milter launch?

Milter posted the launch on X on 30 September 2026.

How many views did the Milter launch post get?

4,817 views at the last read, ranked 1944 of the 1981 AI launches Doomers tracks.

Who posted the Milter launch?

@cwatumull, which has 362 followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.