How deel launched Emet on X
36K views, ranked 2031 of the 2314 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
2:05
AI has read the whole internet. But it’s never run payroll or a business. We’re changing that. Today, we’re launching Emet, our AI lab for model evaluation and training, and Pangaea, our first family of models for global work. On real payroll tasks, the best AI model fully
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Enterprise AI launches from accounts over 100K followers | 22 | 241K | 0.1x | 14 |
| Product release the same kind of announcement | 1150 | 566K | 0.1x | 1003 |
| over 100K followers accounts of a similar size | 678 | 1.2M | 0.0x | 646 |
| Every launch all of them, for scale | 2314 | 603K | 0.1x | 2031 |
What this launch shows
deel posted this from an account with 450K followers and reached about 7.9% of them. Accounts of that size usually reach 2.2 times their following. This one did not get far past the people who already followed it.
It ranks 646 of 678 launches from accounts that size. Against every launch in the directory it is below the median of 603K views, at rank 2031 of 2314.
Replies led. 41 of them, 11.5 per 10,000 views against a median of 2.5.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 68, reposts at 23.
The post opens with “AI has read the whole internet”. It carries a 2:05 video against a directory median of 66 seconds.
Videos over 90 seconds have a median of 590K views in the directory. The copy runs 49 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Wednesday. Launches posted on a Wednesday have a median of 622K views in the directory, and Friday is the strongest day at 647K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
Why posts from large accounts under-reach is the guide for it: a post seen by fewer people than follow the account was held back by the ranking model. This launch sits in the Enterprise AI, Fintech and Frontier Lab directories.
Questions about this launch
When did deel launch Emet?
deel posted the launch on X on 21 October 2026.
How many views did the Emet launch post get?
35,727 views at the last read, ranked 2031 of the 2314 AI launches Doomers tracks, 0 times the account's following.
Who posted the Emet launch?
@Bouazizalex, which had 450,198 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.