How Ethan Jiang launched on X
7.7M views, ranked 125 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:16
Hi everyone, I just open sourced OpenBrand - extract any brand's logos, colors, and assets from just a URL. It's MIT licensed, open source, completely free. Try it out at Why we built this: while building another product, we needed to pull in customers'
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 9.6x | 54 |
| under 5K followers accounts of a similar size | 627 | 227K | 33.9x | 4 |
| Every launch all of them, for scale | 1981 | 688K | 11.2x | 125 |
What this launch shows
Ethan Jiang posted this from an account with 700 followers and reached 10992.2 times that many people. The usual multiple for under 5K followers is 161.4.
This one did 68.1 times that. It ranks 4 of 627 launches from accounts that size. Against every launch in the directory it sits at 11.2 times the median of 688K views.
The response was thin for the reach: 6K bookmarks, 170 replies, 21 quotes and 284 reposts against 4K likes. Views arrived from people outside the audience the product is for, and they kept scrolling. One bookmark for every 0.7 likes is a high ratio and usually means a product people intend to try.
The post opens with “Hi everyone, I just open sourced OpenBrand - extract any brand's logos, colors, and assets from just a…”. It carries a 16-second video against a directory median of 65 seconds. Videos under 30 seconds have a median of 850K views in the directory.
The copy runs 46 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Launching a product on X from a small account covers this: an account with 700 followers has to earn every view from outside its own following. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.
Virality without conversion is the guide for it: reach that outruns response is the pattern this guide is about. Every launch we track in Developer Tool is on that vertical's directory page.
Questions about this launch
When did Ethan Jiang launch?
Ethan Jiang posted the launch on X on 13 March 2026.
How many views did the Ethan Jiang launch post get?
7,694,522 views at the last read, ranked 125 of the 1981 AI launches Doomers tracks, 10,992 times the account's following.
Who posted the Ethan Jiang launch?
@ethanjyx, which has 700 followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.