How firma.de launched on X

What this launch shows

firma.de posted this from an account with 3K followers and reached 49 times that many people. Accounts of that size usually reach 161.4 times their following.

This one did not get far past the people who already followed it. It ranks 371 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1511 of 1981.

Saves led. 269 people bookmarked it, 20.2 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.

The rest: 45 replies, 7 quotes, 4 reposts. One bookmark for every 1.1 likes is a high ratio and usually means a product people intend to try.

The post opens with “we are relaunching today”, a first-person opening that the founder-account launches in the directory use most. It carries a 28-second video against a directory median of 65 seconds. Videos under 30 seconds have a median of 850K views in the directory.

The copy runs 13 words, shorter than a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.

It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

Launching a product on X from a small account covers this: an account with 3K followers has to earn every view from outside its own following.

For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product. X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.