How Dorsa launched on X

830K views, ranked 884 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.

Posted 2026-07-08 by @dorsa_rohani · engagement read 2026-10-06

Dorsa launch post on X0:33
Dorsa
Dorsa
@dorsa_rohani · 10K followers
Open on X →

We made Claude Code multiplayer! Use it with other people in the same terminal, and connect your Claudes so they can all talk to each other.

5K likes347 reposts 250 replies106 quotes 3K bookmarks
830K
Views
1x the median launch
#884
Of the launches we track
out of 1981
79x
Its own following
10K followers
37.8
Saves per 10K views
3.2x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Product news
the same kind of announcement
769805K1.0x375
5K to 25K followers
accounts of a similar size
479582K1.4x196
Every launch
all of them, for scale
1981688K1.2x884

What this launch shows

From an account with 10K followers, this reached 79.4 times the account's own following. Accounts in the same band, 5K to 25K followers, reach a median of 50.8 times their following, so this travelled about 1.6 times further than usual for its size.

It ranks 196 of 479 launches from accounts that size. Against every launch in the directory it sits at 1.2 times the median of 688K views.

Saves led. 3K people bookmarked it, 37.8 per 10,000 views against a directory median of 11.7.

A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does. The rest: 250 replies, 106 quotes, 347 reposts.

The first line is “We made Claude Code multiplayer”. It carries a 33-second video against a directory median of 65 seconds.

Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 27 words, about the usual length for a launch post here, where the median is 41.

There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.

Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.

X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Developer Tool is on that vertical's directory page.

Questions about this launch

When did Dorsa launch?

Dorsa posted the launch on X on 8 July 2026.

How many views did the Dorsa launch post get?

829,851 views at the last read, ranked 884 of the 1981 AI launches Doomers tracks, 79 times the account's following.

Who posted the Dorsa launch?

@dorsa_rohani, which has 10K followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.