How Reward AI launched OM-1 on X
1.7M views, ranked 516 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
2:19
Introducing OM-1, our first robot foundation model, zero-shot generalizing to any robot: table-top arms, industrial arms and humanoids. - learned directly from human manipulation data - no teleop/robot data - close to human-level dexterity and efficiency - multi-robot collab
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 2.5x | 253 |
| under 5K followers accounts of a similar size | 627 | 227K | 7.7x | 53 |
| Every launch all of them, for scale | 1981 | 688K | 2.5x | 516 |
What this launch shows
The post went out from an account with 5K followers. It was seen 362.8 times over. For under 5K followers the median reach is 161.4 times the following.
This launch beat that by 2.2 times. It ranks 53 of 627 launches from accounts that size. Against every launch in the directory it sits at 2.5 times the median of 688K views.
Quote posts led, 289 of them at 1.7 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 2K. Reposts: 478.
It starts “Introducing OM-1, our first robot foundation model, zero-shot generalizing to any robot: table-top arms, industrial arms and humanoids”, the same first word as 25% of launches in the directory.
It carries a 2:19 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 40 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.
Launching a product on X from a small account covers this: an account with 5K followers has to earn every view from outside its own following. For the next one, read what viral AI launches share: model launches are the largest category in the directory and travel on the demo.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. This launch sits in the Robotics and Frontier Lab directories.
Questions about this launch
When did Reward AI launch OM-1?
Reward AI posted the launch on X on 14 September 2026.
How many views did the OM-1 launch post get?
1,747,404 views at the last read, ranked 516 of the 1981 AI launches Doomers tracks, 363 times the account's following.
Who posted the OM-1 launch?
@RewardAI_, which has 5K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.