How Jonathan Wilke launched on X
6.4M views, ranked 154 of the 1981 launches we track. It reached a very large number of people who did not save it, which is the pattern across almost every launch at this size.
Aaaaaaand we're live! No ads. No API keys. No revenue sharing. Just outbid your competitors to rank #1 and consider marketing done for today 🚀
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 7.9x | 67 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 6.6x | 27 |
| Every launch all of them, for scale | 1981 | 688K | 9.3x | 154 |
What this launch shows
Jonathan Wilke posted this from an account with 30K followers and reached 214.6 times that many people. The usual multiple for 25K to 100K followers is 20.9.
This one did 10.2 times that. It ranks 27 of 264 launches from accounts that size. Against every launch in the directory it sits at 9.3 times the median of 688K views.
Quote posts led, 1K of them at 2 per 10,000 views against a median of 1.3. People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have.
Bookmarks: 2K. Reposts: 121. One bookmark for every 1.2 likes is a high ratio and usually means a product people intend to try.
The post opens with “Aaaaaaand we're live”. It carries an image and no video. 92% of launches in the directory carry a video, so this is the rarer choice, and the few image launches that travelled did it on the strength of the image.
The copy runs 28 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
Whether a launch needs a video covers this: 99% of the launches in the directory carry one, and the guide is about when the 1% is the right call. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Jonathan Wilke launch?
Jonathan Wilke posted the launch on X on 19 August 2026.
How many views did the Jonathan Wilke launch post get?
6,384,260 views at the last read, ranked 154 of the 1981 AI launches Doomers tracks, 215 times the account's following.
Who posted the Jonathan Wilke launch?
@jonathan_wilke, which has 30K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.