How Sue launched Koji on X
4.9M views, ranked 195 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
2:15
AI is making kids dumber. It should be making them geniuses. Introducing Koji, the first AI tutor that gets kids to actually think. 👇
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 7.1x | 92 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 8.4x | 21 |
| Every launch all of them, for scale | 1981 | 688K | 7.1x | 195 |
What this launch shows
From an account with 16K followers, this reached 309.3 times the account's own following. Accounts in the same band, 5K to 25K followers, reach a median of 50.8 times their following, so this travelled about 6.1 times further than usual for its size.
It ranks 21 of 479 launches from accounts that size. Against every launch in the directory it sits at 7.1 times the median of 688K views.
Replies led. 2K of them, 4.4 per 10,000 views against a median of 2.3. The post started a conversation, and the ranking model pays for conversation with reach in the hours after.
Bookmarks came in at 11K, reposts at 1K. One bookmark for every 1.1 likes is a high ratio and usually means a product people intend to try.
The first line is “AI is making kids dumber”. It carries a 2:15 video against a directory median of 65 seconds.
Videos over 90 seconds have a median of 651K views in the directory. The copy runs 25 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Sue launch Koji?
Sue posted the launch on X on 29 May 2026.
How many views did the Koji launch post get?
4,912,826 views at the last read, ranked 195 of the 1981 AI launches Doomers tracks, 309 times the account's following.
Who posted the Koji launch?
@suekhim, which has 16K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.