How Insomniac Games launched on X
10.3M views, ranked 95 of the 1981 launches we track. It reached a very large number of people who did not save it, which is the pattern across almost every launch at this size.
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How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 12.8x | 40 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 7.4x | 71 |
| Every launch all of them, for scale | 1981 | 688K | 15.0x | 95 |
What this launch shows
From an account with 1.8M followers, this reached 5.7 times the account's own following. Accounts in the same band, over 100K followers, reach a median of 2.4 times their following, so this travelled about 2.3 times further than usual for its size.
It ranks 71 of 611 launches from accounts that size. Against every launch in the directory it sits at 15 times the median of 688K views.
Quote posts led, 1K of them at 1.3 per 10,000 views against a median of 1.3. People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have.
Bookmarks: 1K. Reposts: 632. One bookmark for every 9.7 likes is a low ratio for a launch, and reads as entertainment more than intent.
The first line is “Ain't much for blood, gore, and cursin'”. It carries a 1-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 29 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Saturday. Launches posted on a Saturday have a median of 524K views in the directory, and Friday is the strongest day at 880K.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Insomniac Games launch?
Insomniac Games posted the launch on X on 20 June 2026.
How many views did the Insomniac Games launch post get?
10,329,580 views at the last read, ranked 95 of the 1981 AI launches Doomers tracks, 6 times the account's following.
Who posted the Insomniac Games launch?
@insomniacgames, which has 1.8M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.