How GitHub launched on X

What this launch shows

The post went out from an account with 2.7M followers. It was seen 1.1 times over. For over 100K followers the usual multiple is 2.4, so the ranking model showed this to fewer strangers than it shows most launches.

It ranks 187 of 611 launches from accounts that size. Against every launch in the directory it sits at 4.3 times the median of 688K views.

Every response ran below the directory's usual rate: 846 bookmarks, 197 replies, 162 quotes and 332 reposts against 5K likes.

The post was seen more than it was acted on, which is common for a launch that reaches past the people who care about the category. One bookmark for every 6 likes is a low ratio for a launch, and reads as entertainment more than intent.

It starts “Cooking up something new 🧑‍🍳”. It carries a 21-second video against a directory median of 65 seconds.

Videos under 30 seconds have a median of 850K views in the directory. The copy runs 22 words, shorter than a launch post here, where the median is 41.

There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.

The waitlist launch guide covers this: the call to action was a queue, and the four days after decide what the queue is worth. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.

Virality without conversion is the guide for it: reach that outruns response is the pattern this guide is about. Every launch we track in Developer Tool is on that vertical's directory page.