How AIR launched on X

What this launch shows

From an account with 494 followers, this reached 253.5 times the account's own following. Accounts in the same band, under 5K followers, reach a median of 161.4 times their following, so this travelled about 1.6 times further than usual for its size.

It ranks 378 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1525 of 1981.

Replies led. 22 of them, 1.8 per 10,000 views against a median of 2.3.

The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 97, reposts at 10.

The first line is “WE'RE ON AIR”, a first-person opening that the founder-account launches in the directory use most. It carries a 44-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.

The copy runs 44 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.

It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

Launching a product on X from a small account covers this: an account with 494 followers has to earn every view from outside its own following.

For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Enterprise AI is on that vertical's directory page.