The best influencer marketing examples in tech right now are product launches on X, where founders, engineers and creators quote a launch post in its first hours and carry it to people who have never heard of the company. Below are 12 of them, each with the account size at launch, the views on the post and what the creators did.
Doomers AI ran ten of them, so we can say who posted and when. Two were run by other teams, and we describe only what their posts show. View counts update daily from the launch directory.
The 12 examples at a glance
| Launch | Account at launch | Views on X | Who carried it |
|---|---|---|---|
| TypeSafe AI, Jev | about 1,500 | 40.1M | 80 to 100 seeded accounts |
| Pine Computer | about 1,200 | 24.3M | Founders, builders and creators |
| Higgsfield, Seedance 2.0 | about 108,000 | 14.8M | Tier-one creators |
| Subvocal (not ours) | under 2,000 | 12.1M | Thousands of quote posts |
| Ghost, Core (not ours) | about 13,600 | 5.4M | Quote posts and saves |
| Skyfall AI, SKY-001 | about 340 | 5M | Builders and engineers |
| The Biological Computing Co. | about 800 | 3.8M | Creators and researchers |
| Tuesday Labs, Voxel | about 400 | 3.8M | 152 creator posts in six days |
| Axiom | 16,600 | 3.7M | Researchers and maths audiences |
| Arceus | about 600 | 3.3M | Founders who have hired law firms |
| Nolla Health | about 2,300 | 2.5M | About 80 health and AI accounts |
| Codos | about 1,800 | 1.6M | Founders and operators |
Launches from accounts under 1,000 followers
Skyfall AI, SKY-001
Skyfall AI launched its engineering world model on 19 October 2026 from co-founder Sam Pasupalak's account of about 340 followers. Founders, engineers and creators whose audiences build things quoted the post with their own take on the benchmark against GPT-6 Astra. It reached 5M views, nearly three times Microsoft's Decision-1 launch from 9.7 million followers ten days earlier.
X opened an Explore news story 26 minutes in, and posts naming Skyfall went from about two a day to 2,085. Read the Skyfall case study.
Tuesday Labs, Voxel
Tuesday Labs came out of stealth on 20 October with Voxel, a droid butler, from CEO Ros Shinkle's account of about 400 followers. The first creator posts landed five minutes after the film, and 101 creator posts quoted it inside the first hour. In six days 152 creator posts drew 2.28M views between them, and 151 of them quoted the launch film.
Creators carried 88% of the views other accounts added. The post stands at 3.8M views, more than Figure's own home robot release from about 225,000 followers. Read the Voxel case study.
The Biological Computing Co., mischief 1
A company that grows living neurons on electrodes shipped an image-to-video model on 30 October, from a founder account of about 800 followers. Creators, founders and researchers with audiences in AI, video and science quoted it in the first hours. X opened a trending story two hours and forty minutes after the post.
It stands at 3.8M views. Read the case study.
Arceus
Arceus, a technology-enabled law firm for startups, announced $17M led by Greycroft on 1 October from founder Mac Liu's account of about 600 followers. Legal buyers are hard to reach on X, so the creators were founders and operators who have hired law firms themselves. They posted quote posts with a take early and more through the day, and the founder answered replies for three days.
The post reached 3.3M views. Read the Arceus case study.
Founder accounts of 1,000 to 2,500 followers
TypeSafe AI, Jev
TypeSafe AI came out of stealth on 15 September 2026 from founder Diogo Almeida's account of about 1,500 followers. Doomers AI seeded the post to between 80 and 100 engineers, founders, builders and creators whose audiences overlap the researchers and operators TypeSafe sells to. They read and answered it in the first hour, and the organic pickup carried it from there.
The post stands at 40.1M views. TypeSafe accepted more than 150,000 waitlist signups in 24 hours, by the company's own figure, and Sequoia's Pat Grady put Jev at $0 to $100M in revenue in its first seven days. Read the TypeSafe case study.
Pine Computer
Pine launched a computer built for AI agents on 9 October from Stanley Wei's account of about 1,200 followers. The first hours were carried by founders, builders and creators whose audiences are engineers, operators and the investors who follow them. It stands at 24.3M views.
It was the most viewed of the 137 launches in the directory that week, ahead of releases from OpenAI, Anthropic and Mistral. Read the Pine case study.
Codos
Codos, an enterprise AI company in a16z speedrun, launched on 21 September from CEO Dima Khanarin's account of about 1,800 followers. Founders, operators and creators whose readers include the CEOs who buy enterprise software carried it. It stands at 1.6M views, with 2,028 bookmarks.
Two weeks later the founder summed it up as "many VCs and many, many customers." Read the Codos case study.
Nolla Health
Nolla Health announced the first US regulatory approval for an AI to issue initial prescriptions on 5 October, from founder Luis Wenus's account of about 2,300 followers. About 80 accounts were matched to the brief: healthcare and AI founders, engineers, physicians and tech generalists. Quote posts came first, and in the first ninety minutes they ran at about one for every three likes, against a directory median of one in twenty.
The post stands at 2.5M views. The Nolla case study walks through the nine-post thread.
Company accounts with an audience already
Axiom
Axiom announced a computer-verified proof of the Classification of Finite Simple Groups on 27 October, from a company account of 16,600 followers. Researchers, engineers and creators who follow AI research and mathematics quoted it in the first hour. At 41 minutes it had 102 quote posts.
It passed the quote count of OpenAI's own maths post, made to 5.4 million followers, inside eight hours and its views inside fourteen. It stands at 3.7M views. Read the Axiom case study.
Higgsfield, Seedance 2.0
Doomers AI has run six of Higgsfield's launches as full releases, and Seedance 2.0 on 4 April 2026 was the biggest. Each creator in a briefed tier-one set was chosen on median performance and audience overlap, and wrote their own copy. Posts went out inside the same four-hour window.
The post reached 14.8M views from an account of about 108,000 followers. The Higgsfield case study has all six drops.
Two launches we did not run
These two are in the directory and Doomers AI had no part in either. We cannot see who was paid, if anyone, so we describe only what the post shows.
Subvocal
Aarush Yadav announced a $1.3M raise from Y Combinator and Afore Capital for glasses meant to replace typing and talking to a computer. When the directory first read the post, under five hours in, his account had 1,932 followers. It stands at 12.1M views and 2,729 quote posts, each one another account putting it in front of its own followers.
Ghost, Core
Ghost came out of stealth on 5 October with Core, a personal AI computer, and an $11 million seed led by a16z. CEO Zain Javaid posted to about 13,600 followers. The post stands at 5.4M views and 799 quote posts.
What the 12 have in common
Small accounts
Nine of the twelve posted from accounts under 2,500 followers, and four from under 1,000. Across the directory, the median launch from an account under 10,000 followers draws 122 views per follower, per our earned media value guide.
The first hours
In the examples we ran, the creators posted inside the first hours, which is when X decides how far to push a post. Tuesday Labs had 101 creator posts in its first hour and Skyfall had an Explore story at 26 minutes. How to trend on X explains what X looks for.
Quote posts with a take
The creators quoted the launch in their own words. A quote post carries the original into a new network and gives readers something to argue with, and Axiom and Nolla both ran far above the directory's quote rate. The two launches we did not run show the same signal.
Picked on audience, disclosed every time
Creators were chosen on who reads them: law firm clients for Arceus, physicians for Nolla, operators for Codos. Every paid post carried X's paid partnership label. Creator amplification covers how a campaign is selected and briefed, and micro vs macro influencers why audience beats size.
Questions we get asked
What is a good example of influencer marketing in tech?
TypeSafe AI's Jev launch on 15 September 2026 is one of the clearest. The founder had about 1,500 followers on X, Doomers AI seeded the post to 80 to 100 engineers, founders and creators, and it passed 40 million views. TypeSafe reported more than 150,000 waitlist signups in 24 hours.
Can influencer marketing work for a B2B or enterprise product?
Yes, when the creators are people the buyer already follows. Codos sells to companies of 300 to 3,000 people and launched from about 1,800 followers, carried by founders and operators. The founder reported inbound from many VCs and customers two weeks later.
Do you need a big following to run an influencer launch on X?
No. Skyfall AI launched from about 340 followers and Tuesday Labs from about 400, and both passed 3 million views. On a small account almost all of the reach comes from other people's networks, so the creators who post in the first hours decide how far it goes.
What do creators actually do in a launch campaign?
They quote the launch post from their own accounts, in their own words, inside the first hours, and reply to the conversation that follows. Each quote puts the post in front of a new audience. On a Doomers AI launch every paid post carries X's paid partnership label.
Where can I see more influencer marketing examples with real numbers?
The Doomers AI launch directory at doomers.ai/launches lists more than 2,300 tech and AI launches on X, with views and the account's following, updated daily. It includes launches run by other teams.